Project 01

Kiln & Co.

A ceramics studio’s site that sells out each kiln drop in a day.

Brand site

2026

Framer

a black and white photo of a white wall

Client

Kiln & Co.

Services

Strategy, Art direction, Framer build

Duration

3 weeks

Year

2026

The brief

Kiln & Co. sells small batches of handmade ceramics a few times a year. Their old shop buried every drop under a generic product grid, and loyal buyers kept missing launches.

What I did

I built the site around the drop itself: a countdown, one story per batch and big, quiet photography of the glazes. Everything else steps back. AI helped me explore twenty layouts in two days, and we kept the calmest one.

a black and white photo of a white wall
a black and white photo of a white wall
a black and white photo of a white wall

Result

1 day

for the first drop to sell out

“Noa asked better questions in our first call than our last agency did in three months.”

Ida Berg

Founder, Kiln & Co.

More work

A smooth white surface with a soft curved shadow

Next project

Northfield

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